Salaam Thailand

Mission

Trust before tourism.

Thailand welcomes more muslim travelers every year — from the GCC, Malaysia, Indonesia, Korea, and beyond. But the halal landscape is fragmented: some restaurants display official CICOT certification, many self-declare "muslim-friendly," and the difference matters when you're traveling with family during Ramadan or arriving on a Friday before Jum'ah prayer.

We built Salaam Thailand because the answer to "where can I eat halal in Bangkok?" should not come from a sponsored listing. It should come from independent signals you can audit — Google reviews, Reddit threads, Pantip discussions, Naver blogs, YouTube videos, and the property's own website. We cross-check all six before assigning a Trust Score. The formula is public. No place can buy a higher rank.

The team

Built by one person in Bangkok.

Yunmin Shin · 신윤민

Founder · Editor

Bangkok-based Korean entrepreneur. Built Salaam Thailand after years of being asked by visiting muslim friends, 'where is good halal food here?' — and realizing the honest answer needed cross-checked sources, not paid listings. Also runs Kuncleleaw, a Halal Korean restaurant chain in Bangkok.

✉ Email founder

Editorial integrity

What we won't do.

Trust starts with what's off the table. These are the four lines we publicly commit to never cross.

Take money for ranking
Trust Score is computed before any commercial relationship. A higher payment cannot raise a listing's rank — ever.
Hide affiliate disclosures
Every booking link is marked rel="nofollow sponsored". The affiliate cut funds the site after the score is set.
Publish without cross-check
Every listing must have a signal from at least 2 of our 6 sources before going live. Mock claims don't make it in.
Fake reviews or AI hallucinations
Every review we surface is a real one from Google, Reddit, Naver, Pantip, or YouTube — with a link back to the source.

Methodology

How a place becomes a listing.

Wide discovery

Google Maps grid search across 7 major Thai cities, 8-language queries (EN, TH, AR, MS, ID, KO, ZH, JA) for each niche.

6-source enrichment

Google reviews, photos, official website, Reddit threads, Pantip threads, Naver blogs, YouTube videos — scraped + attached.

Halal signal detection

Source text mined for CICOT, prayer room, qibla, halal kitchen, women-only, MUI, etc. across multiple languages.

Trust Score

Composite of source diversity, review volume, rating, halal signals, community mentions, language coverage. Formula is public.

Suspected viral filter

Listings with very high rating and very few reviews (a known paid-promotion pattern) are flagged with a warning.

Built with

Tech stack

100% static export · zero server compute · $0/mo at current scale.

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Next.js 14
Static export, ~4,600 pages
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Vercel
Free-tier hosting
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Tailwind
Editorial design tokens
✦
Playfair
Display typography
📊
6 scrapers
Independent data pipelines

Press

As featured in

We're a newly launched independent project. Press pitches are in progress — outlets below are targets we're actively reaching.

Khaleej Times
Pitch in progress · expected Q3
Bangkok Post
Tourism column · pitch in progress
Salaam Gateway
Pitch in progress
Have Halal Will Travel
Pitch in progress

Company

Registered details

Legal name: Salaam Thailand (Sole proprietor)
Tax ID: —
Address: Bangkok, Thailand

Salaam Thailand is an independent project. Affiliate commissions from booking partners (Klook, Viator, GetYourGuide, Agoda, Bookimed) support the site after the Trust Score is computed — never before. No place pays for ranking or visibility.

Get in touch

Have a tip? Spotted bad info?

We rely on local muslim travelers to flag changes. If a listing's halal status has shifted, or you know a great place we missed — please write.

hello@salaamthailand.com →

We verify. No paid placement.